Strong Inaugural Canadian Beef Industry Conference Helps to Unify and Connect Industry
From August 9-11, beef industry representatives from across the supply chain came together in Calgary to attend the inaugural Canadian Beef Industry Conference (CBIC). This sold out event was designed to create a national meeting place for the Canadian beef industry, and with over 650 participants and a solid response on social media, CBIC proved its value as a hub for uniting industry.
With notable speakers, ranging from keynote Arlene Dickenson, to reputable industry representatives talking about key opportunities facing the industry, the conference covered a lot of important ground. Its agenda also focused on the four pillars of the National Beef Strategy: connectivity, productivity, beef demand and competitiveness, which will hopefully support industry’s forward momentum towards a stronger industry.
ALMA was a proud supporter of CBIC 2016 and looks forward to seeing the event continue to grow.